Print ads for The Nature Conservancy's provocative campaign that asked people what the "future of nature" will be, while using options that appear to be less than ideal, each seeming to always come at the expense of the other. I arrived at the idea of using checkboxes to enforce the decision-making of the viewer. However, the copy informs readers that they might not have to choose at all–that a healthy economy and a healthy natural world might both be possible. The campaign included print ads, a landing page, digital banners, subway signs and posters, city information panels, bus shelter units, and billboards. Created while I was an art director at Kemp Goldberg Partners.